{"id":477,"date":"2020-12-08T12:56:11","date_gmt":"2020-12-08T12:56:11","guid":{"rendered":"https:\/\/aport.pt\/jfc\/?p=477"},"modified":"2024-11-25T15:37:05","modified_gmt":"2024-11-25T15:37:05","slug":"guia-fashion-law-marcas","status":"publish","type":"post","link":"https:\/\/aport.pt\/jfc\/guia-fashion-law-marcas\/","title":{"rendered":"Guia Fashion Law &#8211; Marcas"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]A marca \u00e9 um sinal distintivo de com\u00e9rcio destinado a identificar produtos ou servi\u00e7os, distinguindo-os de outros do mesmo tipo.<br \/>\nConsiste num sinal de com\u00e9rcio que integra informa\u00e7\u00e3o \u00fatil que, ao sinalizar os produtos ou servi\u00e7os a que se destina, assiste o consumidor na escolha dos mesmos face aos seus concorrentes.<br \/>\nPortugal n\u00e3o contempla a exig\u00eancia da representa\u00e7\u00e3o gr\u00e1fica da marca para a mesma ser registada, a representa\u00e7\u00e3o apenas dever\u00e1 ser clara, precisa, aut\u00f3noma, facilmente acess\u00edvel, intelig\u00edvel, duradoura e objetiva.<br \/>\n<div class=\"_3d-flip-book  fb3d-fullscreen-mode full-size\" data-id=\"467\" data-mode=\"fullscreen\" data-title=\"false\" data-template=\"short-white-book-view\" data-lightbox=\"dark-shadow\" data-urlparam=\"fb3d-page\" data-page-n=\"0\" data-pdf=\"\" data-tax=\"null\" data-thumbnail=\"\" data-cols=\"3\" data-book-template=\"default\" data-trigger=\"\"><\/div><script type=\"text\/javascript\">window.FB3D_CLIENT_DATA = window.FB3D_CLIENT_DATA || [];FB3D_CLIENT_DATA.push('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');window.FB3D_CLIENT_LOCALE && FB3D_CLIENT_LOCALE.render && FB3D_CLIENT_LOCALE.render();<\/script><\/p>\n\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]A marca \u00e9 um sinal distintivo de com\u00e9rcio destinado a identificar produtos ou servi\u00e7os, distinguindo-os de outros do mesmo tipo. Consiste num sinal de com\u00e9rcio que integra informa\u00e7\u00e3o \u00fatil que, ao sinalizar os produtos ou servi\u00e7os a que se destina, assiste o consumidor na escolha dos mesmos face aos seus concorrentes. Portugal n\u00e3o contempla a&hellip;<\/p>\n","protected":false},"author":2,"featured_media":459,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-1","description-off"],"_links":{"self":[{"href":"https:\/\/aport.pt\/jfc\/wp-json\/wp\/v2\/posts\/477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aport.pt\/jfc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aport.pt\/jfc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aport.pt\/jfc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aport.pt\/jfc\/wp-json\/wp\/v2\/comments?post=477"}],"version-history":[{"count":3,"href":"https:\/\/aport.pt\/jfc\/wp-json\/wp\/v2\/posts\/477\/revisions"}],"predecessor-version":[{"id":2581,"href":"https:\/\/aport.pt\/jfc\/wp-json\/wp\/v2\/posts\/477\/revisions\/2581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aport.pt\/jfc\/wp-json\/wp\/v2\/media\/459"}],"wp:attachment":[{"href":"https:\/\/aport.pt\/jfc\/wp-json\/wp\/v2\/media?parent=477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aport.pt\/jfc\/wp-json\/wp\/v2\/categories?post=477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aport.pt\/jfc\/wp-json\/wp\/v2\/tags?post=477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}